Instarem at Natas 2025
Project Overview
Instarem’s presence at one of Singapore’s largest travel fairs needed to stand out - and speak clearly. The goal: communicate the Amaze card’s core benefits at a glance and create a visual system that could evolve with future campaigns.
My Scope of Work
Booth Design, Art & Creative Direction, Marketing Design
The Ask
Design a clean, high-impact booth that quickly communicates the Amaze card’s USPs, while feeling fresh, modern and distinctly Instarem. The booth would also double as a flexible creative system, designed to scale across booth sizes, product types, and markets.
The Approach
We anchored the design in immediate clarity.
An oversized Amaze card that led with the product’s key message
A screen that featured rate led messaging and influencer content
An open layout that invited footfall and maximized visibility
Supporting assets that extended the same visual language across touchpoints
